The City of Gainesville, county seat of Hall County, is located in Northeast Georgia, approximately 50 miles northeast of Atlanta and 100 miles southwest of Greenville, South Carolina. Gainesville is the largest of six cities in Hall County with a population of 165,771. The City's population is 31,107. As the business hub for Northeast Georgia, Gainesville's daytime population is estimated in excess of 100,000.

The City of Gainesville remains financially sound operating on a fiscal year budget. In cooperation with the Greater Hall Chamber of Commerce and other community organizations, the City has been aggressively recruiting new industry to the area while at the same time working with existing industry to encourage expansion, growth, and diversification.

The assessed value of taxable property in Gainesville has continued to increase. The total assessed value as of January 2007 was $4,066,643,228 (which is an increase of 55.8% since tax year 2002 when the total value was $2,609,540,371).